Webinar overview

In an industry built on customer loyalty, understanding what truly matters to borrowers is a top priority. But, what do borrowers actually want? To answer this question, Snapdocs surveyed over 2,000 borrowers about their recent homebuying experience—and the factors that help (or hurt) customer satisfaction.

In this webinar, panelists examine the survey findings and discuss the three things borrowers care about most. 

Discussion agenda

• The surprising factors that influence why borrowers choose their lender (hint: it’s not just low interest rates)
• The unexpected cost of closing day, and how it impacts millennial-age and first-time homebuyers
• How panelists are overcoming borrower frustrations, while providing the personal touches that earn lifelong trust