SAN FRANCISCO – September 18, 2024 – According to a new survey conducted by Snapdocs, the mortgage industry’s leading digital closing provider, 60% of homebuyers experience frustration during the mortgage process. The key factors borrowers identified as negatively impacting their experience occurred during the closing, including document errors, lengthy in-person appointments, and unexpected caretaking and travel costs. Borrowers who were given the option to close digitally, or even just preview the documents digitally, reported higher satisfaction with their mortgage process.
The survey also uncovered that borrowers who closed digitally experienced a smoother, more efficient closing process, as technology prevented errors and reduced signing appointment time. In fact, 93% of borrowers said the ability to digitally preview closing documents before their appointment gave them more confidence in the homebuying process. While most borrowers took over three hours off work to attend their closing, many who opted for a digital closing took less than an hour. These survey results mirror what lenders are prioritizing—streamlining the mortgage process and enhancing the borrower experience through digital closings.
“Borrowers don’t remember everything about the mortgage process, but the closing is our opportunity to leave a lasting impression,” said Stephanie Zinsmeister, EVP of Operations for AnnieMac Home Mortgage. “We’re committed to providing a positive, celebratory experience for borrowers, and we’re able to accomplish that by offering them digital closings.”
Additionally, the survey found that fully digital closings, or Remote Online Notarization (RON) transactions, offer a valuable opportunity for lenders to increase borrower satisfaction. Respondents who completed a RON closing reported higher levels of satisfaction—with 72% expressing they were "very satisfied," compared to 59% for in-person closings.
Nearly 40% of respondents who completed a RON closing stated that a lender's ability to offer a RON closing influenced their decision in selecting a lender. After interest rates, the ability to provide a RON closing was the second most important factor in lender selection for these borrowers, suggesting that offering fully digital closings is likely to drive more referrals and repeat business.
“The homebuying process should be an exciting moment for borrowers, especially during the closing," said Michael Sachdev, CEO of Snapdocs. "But this survey shows that far too many borrowers face unnecessary frustration during this critical final step of the mortgage process. At Snapdocs, we're dedicated to removing those barriers by giving lenders the tools they need to deliver fast, secure, and flawless digital closings to every party involved."
The full report is available at Snapdocs.com.
The survey was conducted through a third-party research platform and included responses from 2,042 individuals who financed a home purchase with a mortgage in the U.S. between January 2022 and June 2024. To ensure a representative sample of the U.S. market, responses were collected based on the population of homeowner demographics from the National Association of Realtors' 2023 Profile of Home Buyers and Sellers.
Snapdocs is the leading digital closing provider, connecting the people, processes, and technologies that power a mortgage closing. Our platform automates every interaction between lenders and title companies from pre-closing through the sale of the loan. With our patented AI technology, hands-on customer service, and extensive partner network, all mortgage participants enjoy accurate, smooth, and secure closings. Our approach gives customers a competitive advantage by saving them time and money. Snapdocs makes mortgage a snap. For more information, please visit Snapdocs.com.
Sam Garcia, Publicist
Strategic Vantage Marketing and Public Relations
214.762.4457 | samgarcia@strategicvantage.com
Laura Mighdoll, Business Contact
Snapdocs
press@snapdocs.com